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Free Trustpilot tool

TrustScore calculator

Estimate how many new Trustpilot reviews it takes to move your TrustScore to the number you want. It updates as you type.

As shown on your Trustpilot profile

Total reviews on your profile

A realistic mix, since reviewers pick their own rating

New reviews needed

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Estimated TrustScore as reviews are added

An estimate only. Trustpilot also gives recent reviews more weight, so your real score can move faster or slower than this.

How it works

How the TrustScore calculator works out the estimate

Trustpilot starts every business with seven reviews worth 3.5 stars and adds your real reviews on top. The calculator works backwards from your current TrustScore to the total those reviews add up to, then counts how many new reviews at your expected average lift the result to your target.

In short: new reviews needed = (target minus current) multiplied by (your reviews plus seven), divided by (new review average minus target). Because Trustpilot also weights recent reviews more heavily, treat the answer as a planning number for a campaign spread over time.

To compare the score with other platforms or plan a monthly pace, use the review velocity planner. For packages, see Trustpilot reviews.

Using the result

Turning the number into a plan

Spread the reviews out. A steady flow keeps your newest review recent, which matters more on Trustpilot than on most sites, and it avoids the sudden spikes that draw attention.

Plan with an honest average. Real reviewers pick their own rating, so a target built on all 5-star reviews will fall short. The 4.5 default reflects a product people like.

Reply to every review, good or critical. Visitors read replies, and a calm answer to a complaint often reassures them more than another positive review.

FAQ

TrustScore calculator questions

How the score works and how to read the calculator.

How is the Trustpilot TrustScore calculated?

Trustpilot says three things shape the TrustScore: how recent the reviews are, how often new ones arrive, and a starting point of seven 3.5-star reviews that every business begins with. Newer reviews count for more than older ones, so the score follows your recent reviews closely.

Why is my TrustScore lower than my average rating?

The seven 3.5-star reviews every business starts with pull the score toward the middle. On a profile with few reviews they have a big effect, so a business with a handful of 5-star reviews still shows a modest TrustScore. Their pull fades as real reviews add up.

How accurate is this calculator?

It is an estimate. It uses the seven-review starting point and treats every review equally, while Trustpilot gives more weight to recent ones. If your new reviews arrive over a short time, your real score may rise a little faster than the estimate suggests.

Should I aim for only 5-star reviews?

No. Reviewers choose their own rating, and a profile where every review is perfect makes visitors doubtful. Plan with a realistic average, such as 4.5, and aim for detailed reviews. A score in the low-to-mid 4s with recent reviews persuades most buyers.

Why does the calculator say my target cannot be reached?

The score can only move toward the average of the new reviews. If new reviews average 4.5 stars, the TrustScore can approach 4.5 but cannot pass it. Lower the target or raise the expected average, if your recent customers are happier than past ones.

Want help reaching your target?

Send us your Trustpilot profile and the number from the calculator. We reply with a plan, the timing and the price.