Featured guideReview rules
Trustpilot fake reviews: how they are found and removed
What Trustpilot counts as a fake review, how its software and users flag one, what happens to the business behind it, and how to report one.
Hazel Ryan11 min read
RelikReview blog
Guides to the review sites SaaS buyers read
Plain guides to G2, Trustpilot, Capterra and the other review platforms B2B buyers read: how each one checks reviews, what its rules allow and how to grow your reviews within them.
All articles
Articles on SaaS reviews, platform rules and pacing
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Getting reviews
Customer review program: build it in-house or hand it off?
How to build a customer review program for SaaS: one owner, fixed asking points, pacing, replies, rules, cost and when to hand it off.
Addison Wilson12 min read
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Reviews and buyers
Reviews in AI search: how ChatGPT picks software
How ChatGPT and Google AI Overviews draw on software reviews, why buyers still check AI answers, and what a SaaS team can do next.
Addison Wilson11 min read
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Reviews and buyers
Online review statistics for B2B software (2026)
Sourced 2026 figures on how software buyers read reviews, how recent they want them, how AI changed research and how many fakes get removed.
Addison Wilson12 min read
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Reviews and buyers
Social proof for SaaS: the types that move buyers
The seven types of social proof SaaS buyers check, where each one fits in the funnel, the FTC rules behind them and how to measure what works.
Addison Wilson11 min read
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Reviews and buyers
Do reviews help SEO? How reviews affect rankings
What Google actually says about reviews and search, why review pages rank for your brand, and the reviews and SEO myths a SaaS team can drop.
Addison Wilson10 min read
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Reviews and buyers
How to use customer reviews in marketing
Where SaaS teams can show customer reviews, from pricing pages and ads to sales emails, and the platform and FTC rules that apply to each one.
Addison Wilson11 min read
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Reviews and buyers
How to respond to positive reviews (with examples)
A four-part reply structure, example replies for five kinds of praise, what to leave out and how fast to answer good reviews.
Addison Wilson13 min read
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Review rules
Fake negative reviews: what to do when you get one
How to tell a fake one-star review from an honest one, report it on G2, Trustpilot and Capterra, and reply while it is checked.
Addison Wilson11 min read
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Platform guides
How the HubSpot Solutions Directory ranks partners
How HubSpot orders partners in its Solutions Directory, who can review a partner, what the reviews policy bans and how to ask clients fairly.
Aston Watson11 min read
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Getting reviews
How to get your first reviews when you have none
Who to ask, which review site to start on, the review counts that matter and the rules to follow when a new SaaS product has no reviews.
Addison Wilson11 min read
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Review rules
HubSpot review guidelines for apps and partners
Who can review a HubSpot Marketplace app, how HubSpot asks for reviews, what its reviews policy bans and how app partners can reply.
Hazel Ryan10 min read
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Platform guides
What is SoftwareSuggest, and who reads it?
What SoftwareSuggest is, who reads it, how its categories, reviews and rankings work, and what vendors get free or pay for.
Aston Watson11 min read
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Review rules
SoftwareSuggest review guidelines: how reviews are checked
Who can review on SoftwareSuggest, what its review form asks, how each review is checked, and the rules vendors must follow.
Aston Watson12 min read
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Platform guides
What is SourceForge, and is it worth it for B2B software?
How SourceForge went from open source host to business software directory, who uses it, how its reviews work and why SaaS vendors care.
Aston Watson11 min read
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Review rules
SourceForge review guidelines: how reviews are checked
Who can review on SourceForge, how reviewers are verified, why reviews get rejected, the $20 gift card program and the rules for vendors.
Aston Watson13 min read
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Reviews and buyers
Software review sites every B2B SaaS company should know
The software review sites B2B buyers read, how each one checks reviewers, what vendors get for free, and how to pick by buyer and stage.
Aston Watson13 min read
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Reviews and buyers
Why Capterra reviews matter for SaaS products
Who reads Capterra, how one review reaches three sites, how reviews decide the Shortlist, and when Capterra is worth it for SaaS.
Hazel Ryan10 min read
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Reviews and buyers
B2B vs B2C reviews: what each buyer looks for
How B2B and B2C SaaS buyers read reviews differently: who reads them, which sites they trust and how to ask for reviews in each model.
Aston Watson12 min read
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Platform guides
How to list software on Capterra for free
Who can list on Capterra, how to start a free listing, what to fill in, how pay-per-click works and how to collect first reviews.
Hazel Ryan10 min read
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Review rules
Review gating: what it is and why platforms ban it
What review gating is, the NPS and widget flows that gate by accident, why G2, Capterra and Trustpilot ban it, and how to fix it.
Aston Watson11 min read
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Review rules
Capterra review guidelines: what vendors may and may not do
Who can review on Capterra, how its QA team checks every review, why reviews get rejected, and the rules vendors follow to collect them.
Hazel Ryan12 min read
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Reviews and buyers
G2 alternatives: review sites SaaS buyers also use
The review sites B2B software buyers use besides G2, what changed when G2 bought Capterra, and how to pick sites by audience.
Aston Watson12 min read
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Review rules
Are fake reviews illegal? The FTC fake reviews rule explained
What the FTC's rule on consumer reviews bans, who it covers, how it is enforced and what it means when a SaaS team asks for reviews.
Aston Watson11 min read
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Platform guides
How to claim G2 profile access and set it up
How to claim a G2 profile or list a new product, what G2 checks, which fields to fill first and what the free profile includes.
Hazel Ryan11 min read
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Reviews and buyers
Why G2 reviews matter for B2B and B2C SaaS products
How G2 reviews shape B2B shortlists, the Grid, badges, buyer intent and AI answers, and when G2 is worth the effort for SaaS.
Hazel Ryan11 min read
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Scores and pacing
G2 seasonal reports: dates, cutoffs and how to plan for them
When G2 seasonal reports come out, the review deadline that decides which reviews count, and how to plan review requests around it.
Hazel Ryan11 min read
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Scores and pacing
How to earn G2 badges like Leader and High Performer
How G2 badges like Leader, High Performer and Users Love Us are earned, the review counts behind them and the rules for showing them.
Hazel Ryan11 min read
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Review rules
Incentivized reviews: what each platform allows
What G2, Capterra, Trustpilot, SourceForge, SoftwareSuggest and HubSpot allow on review rewards, and what US law says about them.
Aston Watson12 min read
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Scores and pacing
How the G2 Grid works and how reviews move you on it
How G2 places products on its Grid: the satisfaction and market presence scores, the four quadrants, review minimums and update timing.
Hazel Ryan11 min read
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Platform guides
G2 review guidelines: how G2 checks and publishes reviews
Who can review on G2, how G2 verifies and moderates reviews, why reviews get rejected, and the rules vendors follow when they collect them.
Hazel Ryan13 min read
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Reviews and buyers
Trustpilot alternatives for SaaS companies
Review sites a SaaS company can use alongside or instead of Trustpilot, who reads each one, and how to pick the right ones by audience.
Aston Watson12 min read
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Platform guides
Is Trustpilot free for businesses? Trustpilot pricing and plans explained
What Trustpilot's free plan covers, what Starter, Plus, Premium and Enterprise add, and whether paying changes your reviews or TrustScore.
Hazel Ryan11 min read
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Getting reviews
How to get more reviews for your SaaS product
Where SaaS reviews come from, 12 ways to get more ranked by effort, how to set a monthly target and pace, and the platform rules to follow.
Addison Wilson12 min read
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Platform guides
Claim business on Trustpilot: how to take over your profile and set it up
How to claim your business on Trustpilot, verify the domain, fill in the profile and decide who owns the login before you invite a customer.
Hazel Ryan11 min read
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Reviews and buyers
How to respond to negative reviews (with examples)
A calm reply structure, example replies for bugs, pricing, support and churned users, and when a negative review can be reported.
Addison Wilson14 min read
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Platform guides
Is Trustpilot legit? How reliable its reviews are
An honest look at whether Trustpilot is legit: how it works, how it checks reviews, its own fake review numbers and how to judge a profile.
Hazel Ryan11 min read
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Reviews and buyers
Online reputation management for SaaS: why it matters
What makes up a SaaS company's online reputation, how to monitor it, how reviews and replies shape it, and a monthly routine to keep it.
Addison Wilson11 min read
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Getting reviews
How to send Trustpilot review invitations that get answered
When to send Trustpilot review invitations, how AFS and the review link work, and the wording rules that keep invited reviews on your profile.
Hazel Ryan11 min read
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Reviews and buyers
Why Trustpilot reviews matter for B2B and B2C SaaS
Who reads Trustpilot reviews, how they shape SaaS sign-ups, brand search and AI answers, and when Trustpilot matters more than G2.
Hazel Ryan11 min read
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Getting reviews
Review request emails SaaS customers answer (with templates)
Subject lines, sender names, one-link layouts and reminder emails, plus review request templates for G2, Capterra and Trustpilot.
Addison Wilson11 min read
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Scores and pacing
TrustScore explained: how Trustpilot calculates your score
Why your TrustScore is not a plain average, how recent reviews weigh more, and what moves the number over a quarter.
Hazel Ryan8 min read
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Getting reviews
How to get Trustpilot reviews from real customers
The ways Trustpilot lets you invite customers, the rules that keep those reviews up and the timing that gets the most replies.
Hazel Ryan10 min read
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Getting reviews
How to ask customers for reviews without breaking platform rules
When to ask, who to ask and what you may offer, with the parts of G2 and Trustpilot rules that trip up most SaaS teams.
Addison Wilson10 min read
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Reviews and buyers
Why are online reviews important for your business?
How reviews shape trust, search and sales, and why B2B software buyers read them before they ever talk to your team.
Addison Wilson14 min read
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Start with your platform
Guides for each review platform we cover
One guide for each of the B2B review sites we cover: how it checks and publishes reviews, next to the page where you can plan a campaign on it.
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G2 review guidelines: how G2 checks and publishes reviews Buy G2 reviews
G2 -
Trustpilot fake reviews: how they are found and removed Buy Trustpilot reviews
Trustpilot -
Capterra review guidelines: what vendors may and may not do Buy Capterra reviews
Capterra -
SourceForge review guidelines: how reviews are checked Buy SourceForge reviews
SourceForge -
SoftwareSuggest review guidelines: how reviews are checked Buy SoftwareSuggest reviews
SoftwareSuggest -
HubSpot review guidelines for apps and partners Buy HubSpot reviews
HubSpot
Free tools
Put the guides to work on your own profile
Two free calculators for the numbers the guides talk about. No sign-up, and nothing you type leaves your browser.
FAQ
Questions about growing software reviews
Short answers to what SaaS teams ask us most. The full guides go deeper.
Which review sites matter most for a SaaS company?
It depends on who buys from you. B2B buyers build shortlists on G2 and Capterra, many buyers check Trustpilot before they sign up, developers read SourceForge and HubSpot users check the App Marketplace. Start with the one site your buyers mention most, then add the next.
Is it against the rules to ask customers for reviews?
No. G2, Capterra and Trustpilot all let you invite customers to review you. The rules cover how you ask: invite customers without screening for happy ones, follow each site's rules on rewards, and never write or edit a review for someone. Our platform guides cover each site's rules.
How many new reviews a month is a safe pace?
There is no single number, because it depends on how many reviews you already have and how fast they usually arrive. A steady flow reads as natural, while a sudden burst can draw attention. The review velocity planner helps you work out a pace for your own profile.
Who writes the RelikReview blog?
Hazel Ryan, Addison Wilson and Aston Watson from the RelikReview team, the people who plan and run review campaigns on G2, Trustpilot, Capterra, SourceForge, SoftwareSuggest and HubSpot. Each guide links to the platform's own published rules, so you can check the source before you act on it.
Want more reviews on the sites your buyers read?
Tell us your platform and goal. We reply with a written plan, a delivery window and the price, so you can decide before you pay anything.