Aston Watson
Trustpilot alternatives for SaaS: the short answer
The main alternatives to Trustpilot for SaaS are G2, Capterra with GetApp and Software Advice, SourceForge, SoftwareSuggest and the HubSpot App Marketplace, with Google Business Profile for companies that have an office customers visit. Pick by audience: consumer and prosumer apps stay strong on Trustpilot, while B2B software usually needs at least one software review site.
Trustpilot is an open platform where anyone with a genuine experience can review almost any business, from airlines to accounting apps. That makes it a natural home for software that individuals sign up for on their own, and our guide on why trustpilot reviews matter covers where it pays off most for SaaS.
If the real problem is a slow Trustpilot profile, a new site may not be the fix. Our page on can you buy Trustpilot reviews explains how a managed campaign works there, with verified users who write in their own words and choose their own rating.
Why SaaS teams look at sites like Trustpilot
The first reason is where B2B buyers look. In G2's 2026 Buyer Behavior Report, a survey of more than 1,000 B2B software buyers published in July 2026, review sites were the top source shaping which vendors make a buyer's shortlist, at 38%. AI chatbots came next at 37%, and G2 runs a review site itself, so read the figure as a signal of how buyers describe their research.
The second reason is format. Software review sites are built for comparison, so a buyer can line up several vendors in one category and read reviews from people in similar roles.
The third reason is risk. A company that relies on one profile has nothing else to show when that profile goes quiet or takes a run of bad reviews, and a second profile gives buyers a fuller picture.
How to choose the best Trustpilot alternatives for your buyers
There is no ranking of review sites that holds for every software product, because each site serves a different reader. The useful basis for choosing is audience: which site your buyers open when they compare tools like yours. These questions usually settle it:
- Who signs the contract? If one person signs up with a card, Trustpilot is often enough. If a team or a finance lead approves the purchase, add a B2B site such as G2 or Capterra.
- Where are your competitors listed? Buyers compare profiles side by side, so a site where three rivals have reviews and you have none is a gap.
- Do you sell through an ecosystem? A HubSpot app is judged on its HubSpot App Marketplace listing before anything else.
- Who uses the product? Developer, IT and open source tools fit SourceForge, and tools for small and mid-sized businesses fit SoftwareSuggest.
- Do customers visit you? Google Business Profile only suits companies with a staffed office or on-site services.
The table below sums up what each site says about itself and when it is the right pick:
| Site | Who reads it | How reviews come in | Pick it when |
|---|---|---|---|
| Trustpilot | Consumers checking any business | Open to anyone with a genuine experience, plus business invitations | You sell to individuals or prosumers |
| G2 | Teams choosing B2B software | Reviewers verified through LinkedIn or email | Buyers compare several vendors before a demo |
| Capterra, GetApp, Software Advice | Businesses comparing software | Fair vendor requests; a review may show on all three sites | You want one review to reach three comparison sites |
| SourceForge | B2B and IT buyers, developers | Upgraded listings get review tools | You sell developer, IT or open source tools |
| SoftwareSuggest | Businesses looking for software and service partners | Reviews labelled as verified | Your buyers are small and mid-sized businesses |
| HubSpot App Marketplace | HubSpot customers choosing apps | Only accounts that installed the app | Your product is a HubSpot app |
| Google Business Profile | People searching for a company on Google | Only for places customers visit or on-site service | You have a staffed office or on-site services |
Start with one site beyond Trustpilot and get it to a steady pace before adding another, since two active profiles help more than five thin ones. Our buy review service runs campaigns on each of these platforms except Google. Teams with a HubSpot app can buy HubSpot reviews collected from their own clients through HubSpot's review link, and developer tools can get SourceForge reviews from verified users.
G2 for B2B software buyers
G2 describes itself as the world's largest and most trusted data source for B2B software, and says its ecosystem serves more than 200 million annual buyers. Its readers are people choosing software for a team or a company, which makes it the closest match for SaaS that sells to managers, IT teams and finance.
G2 checks who writes each review. Under G2's community guidelines for reviews, reviewers sign in with a LinkedIn account, a verified business email or a personal email so G2 can validate who they are, and the review must describe an experience from the past two years. Employees of the product's company and of direct competitors may not review it.
G2 may also offer reviewers an incentive, such as a gift card or a donation, capped at $100, and it says eligibility never depends on whether the review is positive or negative. Vendors may not make any incentive depend on a positive review. Pick G2 when your buyers compare several vendors before booking a demo and your competitors already have profiles there.
Capterra, GetApp and Software Advice under G2
Capterra, GetApp and Software Advice were Gartner's software discovery sites until G2 bought them. G2 says it acquired the three from Gartner in early 2026 and now calls them G2 Digital Markets, and G2's June 2026 Buyer Intent announcement treats research activity across G2, Capterra, Software Advice and GetApp as one dataset.
For a SaaS company, the practical point is that one review can travel. Under Capterra's community guidelines for reviews, last updated in May 2026, reviews may be published on Capterra, Software Advice, GetApp and other partner sites. Capterra also says it holds more than 2.5 million verified user ratings and reviews, checked by more than 30 human quality assurance moderators.
The same guidelines set the rules for asking. Vendors must ask in a fair and unbiased way across a broad cross-section of users, and may not pick reviewers by the opinion they expect. Incentives are allowed only through Capterra's Reviews Collection Program, must be the same for every participant whatever their rating, and must stay at nominal value.
Planning reviews on more than one site?
See how our review campaigns work, from the written plan to the last review, within each platform's rules.
Pick Capterra when your buyers are business teams comparing tools in a defined category. It also suits teams that want one set of reviews to reach three comparison sites.
SourceForge for IT and developer buyers
Founded in 1999, SourceForge says it gets over 20 million visitors per month and lists over 127,100 business software titles next to its open source directory. B2B and IT professionals use it to compare software, and developers use it to download, review and publish open source projects.
Buyers can compare listings by price, user reviews, integrations, deployment, region and support, which makes it a good fit for developer, IT and security tools. On the vendor side, SourceForge says an upgraded listing gives vendors the tools and incentives to generate reviews from their customers, plus a widget to show those reviews on their own website.
Trustpilot competitors for specific audiences
Some review sites serve a narrower group of buyers. They rarely replace Trustpilot or G2 on their own, but for the right product they reach readers that the larger sites miss.
SoftwareSuggest
SoftwareSuggest, owned by MSP Digital Media Pvt. Ltd., helps businesses find software and service partners. Its homepage lists over 50k software and services and over 40,000 verified reviews, and its categories cover the everyday tools small and mid-sized businesses buy. Pick it when those buyers are part of your market, usually next to a larger site such as G2.
HubSpot App Marketplace
For apps that plug into HubSpot, the marketplace listing is where HubSpot customers look before they install. Under HubSpot's rules for rating and reviewing apps, a reviewer must be logged into HubSpot, have the app installed in the current account or have removed it less than 14 days ago, and be one of the first three users in that account to review the listing.
HubSpot also does part of the asking. A review request goes automatically to each user 30 days after they install an app, partners can copy a review link to send to a specific customer, and HubSpot's reviews policy bars technology partners from offering any compensation for a review.
Google Business Profile
Google reviews help a software company only in some cases. Google's guidelines for representing your business allow a Business Profile when a business has a physical location customers can visit or travels to customers, and they exclude virtual offices. A co-working office qualifies only when it receives customers during business hours.
So a fully remote SaaS company with no office for visitors may not qualify at all. Where a company does have a staffed office, or offers on-site setup and training, a profile shows reviews to people who search for the company on Google.
Keeping Trustpilot while adding a B2B site
For most SaaS companies the answer is to add a site and keep Trustpilot. Trustpilot keeps serving the consumers and prosumers who check a brand before signing up, while a B2B site serves the team that compares vendors. If your Trustpilot profile has a problem, such as removed reviews, fix it first: our guide to trustpilot fake reviews explains how Trustpilot finds and removes them.
Run every site with the same habits. Invite every customer the same way, at a fixed point in their journey, with neutral wording and no reward outside what the site allows. Our guide on how to get trustpilot reviews covers that process for Trustpilot, and the rules above show that G2, Capterra and HubSpot expect the same fairness.
Run reviews on more than one site with RelikReview
RelikReview runs review campaigns on Trustpilot, G2, Capterra, SourceForge, SoftwareSuggest and HubSpot, so you can add a B2B site without building a second process. See our review services for each platform, with the plan, timing and price in writing first.
- The right reviewers per siteVerified users on G2, Trustpilot, SourceForge and SoftwareSuggest, and your customers on Capterra and HubSpot.
- Never paid, own ratingEvery reviewer chooses their own star rating.
- Paced to look naturalReviews arrive steadily on each site.
Choosing the review sites your buyers read
The right Trustpilot alternatives are the sites your buyers already open when they compare tools like yours. For most SaaS companies that means keeping Trustpilot for consumers and adding one B2B site such as G2 or Capterra, with SourceForge, SoftwareSuggest, HubSpot or Google added only where the audience fits.
Pick one site, read its rules and ask every customer the same way until reviews arrive at a steady pace. If you would like help with that, the RelikReview team can help you buy customer reviews from real reviewers within each platform's rules, starting with a written plan.
FAQs about Trustpilot alternatives
What are the best Trustpilot alternatives for B2B SaaS?
The best choice for B2B SaaS is the site your buyers use to compare software, which for most teams means G2 or Capterra. SourceForge fits IT and developer tools, the HubSpot App Marketplace fits HubSpot apps, and SoftwareSuggest fits products sold to small and mid-sized businesses. Choose by audience, since no general ranking fits every product.
Is G2 better than Trustpilot for software companies?
No, neither site is better for every software company. G2 is built for people choosing B2B software for a team, while Trustpilot is an open platform where consumers review businesses of every kind. B2B products usually gain more from G2, and consumer or prosumer apps often gain more from Trustpilot.
Does a Capterra review also appear on GetApp?
Yes, a review collected on Capterra may also appear on GetApp and Software Advice. Capterra's community guidelines say reviews may be published on affiliated websites, including Capterra.com, SoftwareAdvice.com and GetApp.com, as well as partner sites. G2 acquired all three sites from Gartner in early 2026 and now runs them as G2 Digital Markets.
Can a SaaS company use Google reviews?
Yes, a SaaS company can collect Google reviews if it qualifies for a Business Profile. Google's guidelines require a physical location that customers can visit, or a business that travels to customers, and virtual offices are not eligible. A fully remote software company with no office for visitors may not be able to list one.
Should you leave Trustpilot for another review site?
No, most SaaS companies are better off keeping Trustpilot and adding one B2B site. Trustpilot still serves the consumers and prosumers who check a brand before signing up. Leaving a profile without new reviews makes it look neglected to anyone who still checks it, while the B2B site reaches the teams comparing vendors.
How many review sites should a SaaS company use?
Most SaaS companies do well with two review sites: Trustpilot plus the B2B site their buyers use most. Add a third, such as SourceForge or the HubSpot App Marketplace, only when it reaches a clear audience and you can keep new reviews arriving there at a steady pace every month.
