Hazel Ryan
How to claim business on Trustpilot: the short answer
To claim your business on Trustpilot, create a free business account with your company website, verify that you control the domain, then complete the profile with your logo, description, categories and contact details. Claiming adds the "Claimed" label, lets you reply to reviews and opens the tools for inviting customers.
Trustpilot's guidelines for businesses (version 7.3, September 2026) put it plainly: claiming your profile sets you up with a business account and gives you the ability to manage your reviews, including replying to them. Once claimed, the profile shows the label "Claimed", which tells buyers that someone at the company is listening.
The full process has five steps:
- Check whether Trustpilot already has a profile for your domain.
- Create your free Trustpilot business account.
- Verify the domain and your business details.
- Fill in the profile.
- Decide who owns the login, then start inviting customers.
Once the profile is claimed, the next job is reviews, which is where our Trustpilot campaigns start. If you would rather hand that part over, you can buy Trustpilot reviews for business through a campaign with verified users, and our RelikReview review services cover G2, Capterra, SourceForge, SoftwareSuggest and HubSpot as well.
Step 1: check whether Trustpilot already has a profile for you
Many SaaS companies discover they are on Trustpilot only after a customer writes about them. The guidelines explain that once someone writes a review about your business, a profile page is created to host it, and that page is visible even if you have not taken any action to claim it.
Search for your company name and website on Trustpilot before you sign up. If a profile exists, read every review on it now, because these are the first reviews you will reply to once the account is live. If nothing shows up, the sign-up in step 2 creates the profile for you.
Some companies find more than one profile, for example one for an old domain and one for the current product site. Trustpilot's sign-up form asks for one business website, so list every domain you have used and start with the one your customers know today.
Step 2: create your Trustpilot business account
Trustpilot's free sign-up form starts with three fields: the country where the business is located, the business name and the business website. It then moves through additional details, personal details and account activation. Use the domain your customers know, since that is the address the profile will be tied to.
Trustpilot's terms for businesses (version 9.0, effective 23 June 2026) say that to use the services, you or someone on your behalf needs to claim a business profile page, and that claiming gives you access to a Trustpilot business account. The same terms set a minimum age of 18 and make you responsible for providing true, accurate and complete information.
Two choices made here are hard to undo later. Register with a work email address on your company domain, and enter the business name exactly as it appears on your website and in your product.
Step 3: verify your domain and business details
Verification proves to Trustpilot that the company behind the account really runs the website. When you accept the terms, you promise that you own or have an exclusive right to operate the domains you use with Trustpilot.
Trustpilot's Business Signup API overview points businesses that want to claim a domain to the "Verify your domain" article in Trustpilot's help centre and tells them to follow the instructions for their chosen verification method. The same page shows that Trustpilot checks whether a domain is available or already in use, so ask around first in case a colleague or a former agency has already claimed yours. The help centre article loads only in a browser, so follow the method your account shows you there.
Domain verification is separate from verifying details about the business itself. Trustpilot's guide to getting the most out of its Free plan (May 2024) advises businesses to verify essential business information, and says verified details display as a checkmark on the profile page.
Step 4: set up Trustpilot business profile details
When you set up Trustpilot business profile details, think about the buyer who lands there from a review site comparison or a search result. They should see at a glance what the product does, who runs it and how to reach the company. Trustpilot's Free plan guide suggests starting with the business name, domain and logo, then a description of at least 200 words that explains what sets you apart.
| Field | What to add | Trustpilot's rule or advice |
|---|---|---|
| Business name | The name on your website and in the product | Names should match the ones you use for your shop, website or products |
| Logo | Your current logo | You can change your name and logo from the profile page |
| Description | What the product does and who it is for | Use at least 200 words |
| Contact details | Support email, phone and hours where they apply | Add hours, locations and contact information |
| Categories | The categories that match what you sell | Keep every detail accurate and relevant |
The guidelines add one condition to everything in the table: any information you add must be accurate, relevant and must not mislead consumers. For a SaaS product, that rules out claims in the description you cannot back up, such as awards you did not win or features still on the roadmap.
Categories decide where your profile appears when people browse Trustpilot by type of business, so choose the ones that describe the product. Trustpilot's help centre has its own article on how businesses apply for a category, so check it if the right one is missing.
What a free Trustpilot business account includes
A free Trustpilot business account covers everything this guide describes. Trustpilot's pricing page lists 50 automated invitations a month and 1 user login on the Free plan, along with 10 eCommerce integrations, 1 customer service integration and 2 analytics and automation integrations.
The Free plan guide adds the Automatic Feedback Service, pre-built invitation email templates, review notifications and the Review Collector widget, which lets customers start a review from your website. The terms also say that if a paid subscription ends, you keep access to the services in the free plan.
Paid plans add capacity rather than the basics:
- Starter is listed from $99 a month per domain, billed annually, with 100 automated invitations, and is open only to new small business customers with up to $5M in revenue.
- Plus is listed from $319 a month per domain with 300 invitations, 3 user logins and the option to match your public profile to your brand.
- Premium is listed from $799 a month per domain with 1,000 invitations and 10 user logins.
- Enterprise is priced through Trustpilot's sales team, with unlimited automated invitations.
For the full plan comparison, including which features each tier adds, see our guide to trustpilot pricing. Most early SaaS teams can claim, verify and fill the profile on the Free plan and decide on an upgrade only once invitations are running.
Trustpilot business login: who should own the account
The Trustpilot business login matters more than it looks, because the Free plan includes a single user login. Whoever holds it controls replies, invitations and profile edits, so the account should belong to the company and never to one person's private inbox.
The terms back this up. They say the business decides who may use and access the services through its account, that you are responsible for protecting the username and password, and that you must keep your information, including a current email address, up to date. If you notice someone using your password without permission, the terms ask you to tell Trustpilot immediately.
In most SaaS companies the owner sits in marketing or customer success, with a named backup in the other team. Store the login in your company password manager, and review who has access each quarter and whenever someone leaves.
Before you invite anyone: replies and a final check
A claimed profile with unanswered reviews looks worse than an unclaimed one, so reply to every existing review before your first invitation goes out. The guidelines say replies can answer questions, resolve issues and give thanks, and that Trustpilot will remove replies that include personal information, threats or aggressive language.
Turn on review notifications so new reviews reach the owner the same day. Trustpilot's Free plan guide notes that many business profiles with Excellent TrustScores reply in less than two days, which is a sensible target for a small team.
Then plan the invitations. The guidelines ask you to invite people who have had a genuine experience with your product, give them time to use it and invite everyone the same way. Trustpilot's review invitations page says reminder emails collect an additional 35% more reviews on average, so build one reminder in from the start. Our guide to trustpilot review invitations covers timing, links and templates, and how to get Trustpilot reviews sets out the full plan from first invite to steady monthly reviews.
Profile ready, but no time for invitations?
See how our review campaigns work, from the written plan to the last review, all inside Trustpilot's rules.
Trustpilot review service
Let RelikReview run your first Trustpilot campaign
Once your profile is claimed and complete, RelikReview can run a Trustpilot review campaign with verified users who review your product in their own words. You see the plan and pacing in writing first.
- Own words, own ratingEvery reviewer chooses their own star rating.
- Paced to look naturalReviews arrive steadily, without sudden spikes.
- Inside Trustpilot's rulesNo incentives, gating or scripted reviews.
Claim business on Trustpilot first, then invite customers
The steps to claim business on Trustpilot are simple once they run in order: find the profile, create the account, verify the domain, fill in every field and put the login on a company address. Do all five before the first invitation, and every customer who follows a link lands on a page that clearly belongs to you.
If you would like help with what comes after setup, the RelikReview team can walk you through a Trustpilot campaign that fits your plan. Either way, start today by searching Trustpilot for your domain and reading what is already there.
FAQs about claiming a Trustpilot business profile
Is it free to claim a business on Trustpilot?
Yes, claiming a business on Trustpilot is free. The Free plan includes the business account, the ability to reply to reviews, 50 automated invitations a month and one user login. Paid plans start from $99 a month per domain on Starter and add more invitations, users and features, but none is needed to claim the profile.
Do I need to verify my domain on Trustpilot?
Yes, verifying your domain shows Trustpilot that your company runs the website the profile is tied to. Trustpilot's terms ask you to confirm you own or have an exclusive right to operate the domain, and its help centre explains the verification methods. Verified business details then appear as a checkmark on your profile.
Can customers review my business before I claim the profile?
Yes, customers can review your business at any time. Trustpilot creates a profile page when someone writes the first review, and the page stays visible even if you never claim it. Claiming does not remove those reviews, but it lets you reply to them and complete the profile.
Where is the Trustpilot business login?
The Trustpilot business login is the "Log in" link at the top of Trustpilot's business website, which opens Trustpilot's business app. Use the work email address you registered with. The Free plan includes one user login, so keep it on a company address that a named owner and a backup can reach.
Who should own the Trustpilot business account?
The Trustpilot business account should be owned by the company, usually through someone in marketing or customer success with a named backup. Register it with a company email address, store the password in a shared password manager and review access each quarter. Trustpilot's terms make the business responsible for protecting its login details.
What happens to my reviews if I cancel a paid Trustpilot plan?
Your reviews stay on the profile if you cancel a paid plan. Trustpilot's terms say you keep access to the services in the free plan when a subscription is not renewed. They also say reviews remain publicly displayed after a subscription ends, unless they break the guidelines or the reviewer removes them.
