Review rules
Trustpilot fake reviews: how they are found and removed
What Trustpilot counts as a fake review, how its software and users flag one, what happens to the business behind it, and how to report one.
11 min read
Author
Hazel Ryan
Business Development Manager, RelikReview
Hazel Ryan is the Business Development Manager at RelikReview. She works with SaaS teams on their review plans for G2, Trustpilot and Capterra, and writes about how each platform checks, publishes and removes reviews, so teams can grow their profiles within the rules.
Her guides explain each platform's rules in plain words and link to the platform's own pages, so SaaS teams can check the source before they act on anything they read.
Writes about
- Trustpilot
- G2
- Capterra
- TrustScore
- Review guidelines
Articles
Articles by Hazel Ryan
Guides Hazel has written for the RelikReview blog.
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Getting reviews
How to get Trustpilot reviews from real customers
The ways Trustpilot lets you invite customers, the rules that keep those reviews up and the timing that gets the most replies.
10 min read
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Reviews and buyers
Why Trustpilot reviews matter for B2B and B2C SaaS
Who reads Trustpilot reviews, how they shape SaaS sign-ups, brand search and AI answers, and when Trustpilot matters more than G2.
11 min read
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Getting reviews
How to send Trustpilot review invitations that get answered
When to send Trustpilot review invitations, how AFS and the review link work, and the wording rules that keep invited reviews on your profile.
11 min read
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Platform guides
Claim business on Trustpilot: how to take over your profile and set it up
How to claim your business on Trustpilot, verify the domain, fill in the profile and decide who owns the login before you invite a customer.
11 min read
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Platform guides
Is Trustpilot free for businesses? Trustpilot pricing and plans explained
What Trustpilot's free plan covers, what Starter, Plus, Premium and Enterprise add, and whether paying changes your reviews or TrustScore.
11 min read
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Scores and pacing
How the G2 Grid works and how reviews move you on it
How G2 places products on its Grid: the satisfaction and market presence scores, the four quadrants, review minimums and update timing.
11 min read
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Scores and pacing
How to earn G2 badges like Leader and High Performer
How G2 badges like Leader, High Performer and Users Love Us are earned, the review counts behind them and the rules for showing them.
11 min read
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Scores and pacing
G2 seasonal reports: dates, cutoffs and how to plan for them
When G2 seasonal reports come out, the review deadline that decides which reviews count, and how to plan review requests around it.
11 min read
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Platform guides
How to claim G2 profile access and set it up
How to claim a G2 profile or list a new product, what G2 checks, which fields to fill first and what the free profile includes.
11 min read
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Reviews and buyers
Why G2 reviews matter for B2B and B2C SaaS products
How G2 reviews shape B2B shortlists, the Grid, badges, buyer intent and AI answers, and when G2 is worth the effort for SaaS.
11 min read
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Platform guides
How to list software on Capterra for free
Who can list on Capterra, how to start a free listing, what to fill in, how pay-per-click works and how to collect first reviews.
10 min read
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Reviews and buyers
Why Capterra reviews matter for SaaS products
Who reads Capterra, how one review reaches three sites, how reviews decide the Shortlist, and when Capterra is worth it for SaaS.
10 min read
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Platform guides
G2 review guidelines: how G2 checks and publishes reviews
Who can review on G2, how G2 verifies and moderates reviews, why reviews get rejected, and the rules vendors follow when they collect them.
13 min read
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Review rules
Capterra review guidelines: what vendors may and may not do
Who can review on Capterra, how its QA team checks every review, why reviews get rejected, and the rules vendors follow to collect them.
12 min read
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Scores and pacing
TrustScore explained: how Trustpilot calculates your score
Why your TrustScore is not a plain average, how recent reviews weigh more, and what moves the number over a quarter.
8 min read
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Review rules
HubSpot review guidelines for apps and partners
Who can review a HubSpot Marketplace app, how HubSpot asks for reviews, what its reviews policy bans and how app partners can reply.
10 min read
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Platform guides
Is Trustpilot legit? How reliable its reviews are
An honest look at whether Trustpilot is legit: how it works, how it checks reviews, its own fake review numbers and how to judge a profile.
11 min read
Editorial standards
How Hazel checks every guide
- Platform rules are quoted from the platform's own published pages, with the date they were checked.
- Every statistic links to the original research, with its year and source.
- Guides follow the RelikReview review policy: real users, no rewards and each platform's rules first.
Have a question for Hazel?
Send us a message about your review plans on any platform. We reply in writing with a plan, a delivery window and the price.