Is Trustpilot free for businesses? Trustpilot pricing and plans explained

Trustpilot pricing at a glance

Trustpilot has a free plan and four paid plans. On Trustpilot's US pricing page, checked in October 2026, Starter costs from $99 a month, Plus from $319 and Premium from $799, each per domain and billed annually, while Enterprise is quoted by sales. Prices can change and differ by region and billing period.

The table holds the numbers most teams compare first. Widgets, integrations, review collection tools and insight reports also change from plan to plan, and the sections below explain what each plan adds.

The listed prices are starting points. Trustpilot says a quote takes account of site traffic, business size per domain and annual revenue, so two SaaS companies on the same plan can receive different quotes.

Is Trustpilot free for businesses? What the free plan covers

Yes, Trustpilot is free for businesses that want to claim a profile and start collecting reviews. Once you claim your page, it shows the label "Claimed" and you get the free plan features, and our guide on how to claim business on Trustpilot walks through the setup.

According to Trustpilot's guide to its Free plan from May 2024, free users get 50 review invitations a month with pre-built email templates. They can send those invitations through the Automatic Feedback Service or an ecommerce integration, and they can add the Review Collector widget to their website. The pricing page lists the same 50 automated invitations a month, with one user login.

The free plan leaves out the tools most growing teams ask for later:

• The QR Code Review Collector and the In-App Review Collector, which start on Plus.
• TrustBox widgets that show your rating on your website, which start on Starter.
• Marketing integrations, which the pricing page lists at 0 for Free and 19 from Plus.
• More than one user login, and API access, which is an add-on on Premium and Enterprise.

Reviews work on any plan, including the free one. Some teams that want their profile filled faster choose to buy Trustpilot reviews as a managed campaign, with verified users reviewing the product in their own words, and all our review services follow the same approach on G2, Capterra and other sites.

Trustpilot plans compared: what each paid plan adds

Each paid plan builds on the one below it. For software companies, the jumps that matter most are invitation volume, the number of people who can log in, integrations with your CRM and support tools, and access to Trustpilot's insight reports.

Starter

Starter is the entry plan, from $99 a month per domain on the US page. It raises automated invitations to 100 a month and adds one TrustBox widget to show your rating, with one user and one domain. Trustpilot offers it only to new small business customers, with a cap of up to $5M revenue on the US page and up to $1M revenue on the UK page.

Plus

Plus starts from $319 a month per domain and comes with a 14-day free trial. It gives 300 automated invitations a month, three user logins, up to three domains and all integrations, including 19 marketing integrations and 16 customer service integrations. It is also the first plan with the QR Code Review Collector (one active code) and the In-App Review Collector (300 clicks a month).

Premium

Premium starts from $799 a month per domain. It raises invitations to 1,000 a month and user logins to 10, allows unlimited domains, and adds a dedicated Customer Success Manager, five active QR codes and limited access to topic, sentiment, market and competitor insights. API access and the Salesforce integration are listed as add-ons from Premium upward, outside the base plan.

Enterprise

Enterprise has no published price, and Trustpilot asks you to contact sales for an estimate. It includes unlimited automated invitations and In-App Review Collector clicks, up to 1,000 user logins, 50 active QR codes, full access to the insight reports and a customizable TrustScore Forecast.

Does paying change your reviews or TrustScore?

No, paying for a plan buys software features and leaves the rules the same. Trustpilot's guidelines for businesses state that "the same fair treatment applies regardless of whether the reviewed business has a claimed profile, or uses our paid services." That covers every plan, from Free to Enterprise.

Trustpilot made the same point in its article on six things that might surprise you, published in February 2024. It says subscribing businesses "still have to comply with our guidelines like everyone else," and that the same fake review detection technology runs on every business profile. The article also explains that the TrustScore is calculated solely from the 1 to 5 star ratings consumers give, with newer reviews weighted more heavily.

In practice, a free profile and a Premium profile follow the same rules on invitations, incentives and removals. A paid plan cannot take down a fair negative review, because the guidelines say that disagreeing with a negative review is no valid reason to flag it. Our guide to Trustpilot fake reviews explains what happens to reviews that break the rules.

How Trustpilot pricing works: domains, contracts and regions

Three details on the pricing page change the real cost. Every plan is priced per domain, with each domain priced separately, and all contracts are a 12-month commitment. The listed prices are for annual billing, so a different billing period can change what you pay.

Prices also differ by region. On Trustpilot's UK pricing page, checked the same month, Starter starts from £119 a month and Plus from £289, while Premium has no published price and goes through sales. If your company is billed outside the US, check the page for your region before you set a budget.

A SaaS company with several product sites should count its domains before comparing plans. The pricing page lists one domain on Starter, up to three on Plus and unlimited domains on Premium and Enterprise, while the prices are quoted per domain, so ask sales how each extra domain is billed.

Which Trustpilot plan does a SaaS team need?

Most SaaS teams should start on the free plan and upgrade when they hit a clear limit. The right plan depends on how many new customers you invite each month, who on your team needs a login, and which tools must send invitations for you:

• Free: early products with a modest flow of new customers, where 50 automated invitations and a review link in your onboarding emails cover everyone.
• Starter: new small businesses under the revenue cap that want 100 invitations and a widget to show their rating.
• Plus: B2C and prosumer apps with steady sign-ups, several people replying to reviews, or invitations sent from a CRM or help desk. The In-App Review Collector also suits products where customers spend their day inside the app.
• Premium or Enterprise: larger teams that need 1,000 or more invitations a month, several domains, API access or a dedicated success manager.

Before you upgrade, check whether the limit is real. The monthly limits on the pricing page count automated invitations, and you can still share your review link in your own emails, in the app and in your help centre. Our guide on how to get Trustpilot reviews covers the invitation methods that work on every plan.

Is Trustpilot worth it for a SaaS company?

Trustpilot is worth it for SaaS companies whose buyers check it before they sign up, which is most common in B2C and prosumer software. In a 2022 survey Trustpilot commissioned from London Research, 71% of 1,000 US consumers agreed that a good Trustpilot score makes them more likely to buy from a brand, and 73% said it makes them more likely to trust it. Trustpilot paid for that study, so treat it as a signal and compare it with how your own buyers behave.

The plan matters less than the reviews on the profile. A buyer sees your TrustScore, your star rating and your recent reviews, and none of those depend on what you pay, so a free profile with steady, recent reviews can look stronger than a paid profile that has gone quiet. Pay for a plan when its tools save your team time or reach customers that the free tools miss.

For B2B software with long sales cycles, buyers often read G2 and Capterra as well. Weigh Trustpilot against the other review sites your buyers use before you sign a 12-month contract.

Trustpilot pricing: what to remember

Trustpilot pricing comes down to one question: do you need more automated invitations, users or integrations than the free plan gives you? If the answer is no, the free plan lets you claim your profile, invite customers and build your TrustScore under the same rules as every paying business.

When you do outgrow it, compare plans on invitations, domains and integrations, and get a written quote for your region before you commit to 12 months. If you would rather hand review collection to a team that runs it every day, RelikReview can help you buy reviews from verified users within Trustpilot's rules, whichever plan you are on.

FAQs about Trustpilot costs