Addison Wilson
How to get more reviews: the short answer
To get more reviews, ask every customer at fixed points in their journey through several channels, point each request to the one review site that matters most to that buyer, set a monthly target you can keep and track which channel produces reviews. Do it every month, within each platform's rules, and the count grows steadily.
Most teams already ask for reviews from time to time. What they lack is a system: requests go out after a launch or before a funding round, then stop for months, and the profile goes quiet again.
Asking itself works. BrightLocal's 2026 Local Consumer Review Survey found that 78% of consumers were asked to write a review in the last 12 months, and 65% wrote one after being asked. Willingness is rising too: 28% said they will always write a review if asked, up from 16% in 2025. The survey covers US consumers and local businesses, so read it as a sign of how people respond to a request rather than a benchmark for software.
Choose review sites by who your buyers are
A review only helps if your next buyer sees it, so pick the sites before you plan the asking. Spreading requests across six sites at once usually leaves every profile thin, while one or two well-chosen sites build a count that buyers notice.
BrightLocal's survey also found that the average consumer uses six different review sites when choosing businesses. Buyers cross-check, which is a reason to keep a second profile alive, but each site still needs enough recent reviews to look active on its own.
| Your buyer | Where they check you | Start with |
|---|---|---|
| A team building a shortlist for an annual contract | Category pages and side-by-side comparisons | G2 and Capterra |
| One person or a small team paying by card | A brand search just before sign-up | Trustpilot |
| A HubSpot customer adding an app | The app's marketplace listing | HubSpot |
| A business buyer browsing software directories | Directory categories and listings | SourceForge or SoftwareSuggest |
Some teams add a managed campaign on the site that matters most. Our G2 page explains how to get more G2 reviews through a campaign with verified users, the Capterra review service runs with a vendor's customers through Capterra's review link, and a page on buying Trustpilot reviews covers verified users who choose their own rating. You can compare all six sites on the page to buy reviews for software.
How to get more customer reviews from every channel
Knowing how to get more customer reviews starts with knowing where they come from. Most SaaS teams can ask through five channels, and each one reaches a different group of customers at a different moment.
Email invitations
Email reaches every customer, including the ones who rarely log in, and it is the easiest channel to automate from your CRM. Trigger it from a date every customer reaches, such as day 30 or the account anniversary, and keep one reminder in the sequence. Our guide to the review request email has subject lines and templates for each site.
In-app prompts
An in-app prompt reaches active users while the product is in front of them. Show it to every active user at a fixed date, such as day 45, and let them dismiss it. Avoid firing it straight after a success moment, such as a finished export, because that reaches mostly satisfied users.
Customer success check-ins
For B2B accounts, customer success managers reach the people buyers most want to hear from: the admins and the daily users. Make the review ask a fixed agenda item, such as the last five minutes of every quarterly business review, and send the link in writing after the call.
Support follow-ups sent to every customer
A resolved support ticket is a natural moment to ask, because the customer has just dealt with your team. Send the follow-up after every resolved ticket, whatever the customer said in the satisfaction survey. Sending review links only to people who rated support well is review gating, which the major review sites ban.
Customer community
A Slack group, forum or user group lets you ask many customers at once. G2's community guidelines suggest sharing review landing pages in closed forums or communities accessible only to customers, or by email and direct message, because landing pages shared publicly can become compromised. Post the request to the whole group and keep public social posts for product news.
12 ways to get more reviews, ranked by effort
The table lists 12 ways to get more reviews, from the lowest effort to the highest. Effort is the setup and weekly time each one takes, and reach is how many customers it can put a request in front of. Start at the top and add rows once the earlier ones run on their own.
| # | Way | Effort | Likely reach |
|---|---|---|---|
| 1 | Review link in every team member's email signature | Low | Low |
| 2 | Review link in the help centre and account menu | Low | Low |
| 3 | Day 30 email to every new customer | Low | High |
| 4 | One reminder email a week later | Low | Medium |
| 5 | Account anniversary email | Low | Medium |
| 6 | The platform's own invitation tools, such as Trustpilot's | Medium | High, on that site |
| 7 | Support follow-up after every resolved ticket | Medium | Medium |
| 8 | In-app prompt at a fixed date | Medium | High |
| 9 | Post in your customer community or user group | Medium | Medium |
| 10 | Review ask at quarterly business reviews | High | Medium, key accounts |
| 11 | Ask at customer events and webinars | High | Low |
| 12 | Disclosed incentive on G2 or Capterra | High | Medium |
Rows 3 to 8 do most of the work for a typical SaaS team, because they run automatically and reach every customer. The higher-effort rows add depth: a quarterly business review produces fewer reviews, but they come from the decision makers B2B buyers want to hear from.
Row 12 needs the most care. It costs money, it has to be disclosed and set up through each site's own process, and it is not allowed on Trustpilot at all, so treat it as an extra for G2 and Capterra once the free channels run well. If Trustpilot is your main site, our guide on how to get Trustpilot reviews covers its invitation tools in detail.
Set a monthly review target and a steady pace
A target turns asking into a plan someone can own. Start with the number of customers who reach your review triggers each month, multiply it by the share who reviewed over the last two months, and you have a realistic monthly number. For example, if 150 customers reach day 30 each month and one in ten writes a review, plan for about 15 reviews a month on your main site.
To raise the target, add channels from the table and improve the response rate one change at a time. Pace matters as much as the total. A steady number every month keeps the profile current, while a burst followed by months of silence looks odd to buyers who scroll the dates.
Buyers do check the dates. In BrightLocal's 2026 survey, 74% of consumers look for reviews written in the last three months, and 32% look for reviews from the last two weeks, up from 20% in 2025. The same survey found that 47% of consumers won't use a business with fewer than 20 reviews.
If you run two sites, split the target between them. Alternate the review link by sign-up month or by account, so both profiles grow at the same time and no customer gets two requests in one week.
Measure what brings in reviews
Measuring tells you which channels earn their place. Track a handful of numbers in one sheet each month, by channel and by site, and go through them with whoever owns the plan.
| Metric | What it tells you |
|---|---|
| Requests sent | Whether every trigger is still firing |
| Review rate (reviews divided by requests) | Which channel, timing and wording work |
| New reviews per site | Whether you are on pace for the target |
| Days since the last review | Whether each profile looks current |
| Average rating of new reviews | Product or support problems to fix |
| Reviews rejected or removed | Whether a process breaks a platform rule |
Give each channel its own review link or tag where the site allows it, so you can see where each review came from. When one channel's rate drops for two months running, change one thing, such as the timing or the sender, and compare the next month.
Read the reviews as well as the numbers. A run of comments about onboarding or billing tells your product team more than the star average, and replying to them shows buyers that someone is listening.
Stay inside each platform's rules as volume grows
More requests mean more chances to break a rule by accident, usually when a team adds a channel without checking who it reaches. The two rules that matter most are about who gets asked and what you offer.
Every channel has to reach customers whatever their likely opinion. Capterra's community guidelines, last updated on 4 May 2026, ask vendors to request feedback from a broad cross-section of their user base and bar targeting users based on expected sentiment or prior feedback. Trustpilot's guidelines for businesses ask companies to invite everyone in the same way, at the same point in the customer journey, which rules out review links sent only after a high NPS score.
Incentive rules differ by site. G2 allows incentives worth up to $100 USD if they are disclosed to G2 and never depend on the opinions in the review, and Capterra allows incentives offered equally to all eligible participants regardless of rating, through the incentive link in its Vendor Portal. Trustpilot does not allow incentivized reviews at all.
In the United States, the FTC's guide for marketers on soliciting reviews adds the same limits for every site. It says not to ask only customers you think will leave positive reviews, never to condition an incentive on a positive review and not to ask staff or family for reviews. Our guide on how to ask customers for reviews walks through these rules request by request.
How to get more reviews when the in-house plan stalls
Most in-house plans stall for ordinary reasons: the owner changes roles, an in-app prompt breaks in a release, or support gets too busy to send follow-ups. Check the measurement sheet first, because a stalled plan usually shows up as one channel dropping to zero.
When the steps are right but nobody has time to run them, the same steps can run as a managed review campaign. RelikReview sets the sites and pace in writing, and on G2, Trustpilot, SourceForge and SoftwareSuggest the reviews come from verified users, while Capterra and HubSpot campaigns run with the client's customers through the platform's review link. Reviewers are never paid and choose their own rating.
Curious what a managed plan looks like?
Read how our review campaigns work, including the pacing and the rules each campaign follows.
Get more reviews each month with RelikReview
RelikReview runs review campaigns on G2, Trustpilot, Capterra, SourceForge, SoftwareSuggest and HubSpot, so you can buy reviews for software with a monthly pace agreed in writing first.
- Six sites, one planSites are chosen by where your buyers read.
- Steady monthly paceReviews arrive over time, with no bursts.
- Rules firstNo gating, and reviewers pick their own rating.
Make how to get more reviews a monthly habit
The answer to how to get more reviews is a plan that runs without reminders: the right sites for your buyers, requests through every channel at fixed points, a monthly target and a sheet that shows what works. Start with the low-effort rows in the table, then add channels as the first ones run on their own.
Keep every request fair and every incentive within each site's rules, and the reviews you earn will stay up. If you would rather hand the work over, the RelikReview team can plan a campaign with you, or you can see how SaaS companies buy reviews for your business with the plan and price agreed first.
FAQs about getting more reviews
How many reviews should a SaaS company get each month?
A SaaS company should aim for a monthly number of reviews it can keep, based on how many customers reach its review triggers and its own response rate. Steady matters more than size: in BrightLocal's 2026 survey, 74% of consumers look for reviews written in the last three months, so a few every month keeps a profile current.
What is the quickest way to get more reviews?
The quickest way to get more reviews is an email to every customer at day 30, with one direct link to the review form and one reminder a week later. It needs little setup, reaches every customer and keeps you inside each platform's rules, which a sudden burst of requests or a reward tied to ratings would not.
Can you offer incentives to get more reviews?
Yes, on some sites. G2 allows incentives worth up to $100 that are disclosed to G2 and never depend on the review's opinion, and Capterra allows incentives offered equally to all eligible participants regardless of rating. Trustpilot bans incentivized reviews completely, and the FTC says an incentive must never be conditioned on a positive review.
Which review site should a SaaS company focus on first?
A SaaS company should focus first on the review site its buyers read before they decide. For B2B products bought by a team with a shortlist, that is usually G2 or Capterra. For self-serve and consumer apps paid by card, Trustpilot often comes first, because buyers check it when they search the brand name.
Can support teams ask for reviews after a ticket?
Yes, support teams can ask for reviews after a ticket, as long as the request goes to every customer with a resolved ticket. Sending review links only to customers who rated support highly is review gating, which G2, Capterra and Trustpilot all ban, and the FTC warns against asking only customers you expect to be positive.
