Reviews and buyers
Online reputation management for SaaS: why it matters
What makes up a SaaS company's online reputation, how to monitor it, how reviews and replies shape it, and a monthly routine to keep it.
11 min read
Author
Addison Wilson
Digital Marketing Manager, RelikReview
Addison Wilson is the Digital Marketing Manager at RelikReview. She writes about how SaaS teams ask for reviews, reply to them and use them in their marketing, with steps a small team can run every week.
Her articles turn review best practice into steps a small marketing or customer success team can run every week, with examples, templates and the platform rules that apply.
Writes about
- Asking for reviews
- Review emails
- Replying to reviews
- Reviews in marketing
- Why reviews matter
Articles
Articles by Addison Wilson
Guides Addison has written for the RelikReview blog.
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Reviews and buyers
How to respond to positive reviews (with examples)
A four-part reply structure, example replies for five kinds of praise, what to leave out and how fast to answer good reviews.
13 min read
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Review rules
Fake negative reviews: what to do when you get one
How to tell a fake one-star review from an honest one, report it on G2, Trustpilot and Capterra, and reply while it is checked.
11 min read
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Reviews and buyers
How to use customer reviews in marketing
Where SaaS teams can show customer reviews, from pricing pages and ads to sales emails, and the platform and FTC rules that apply to each one.
11 min read
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Reviews and buyers
Social proof for SaaS: the types that move buyers
The seven types of social proof SaaS buyers check, where each one fits in the funnel, the FTC rules behind them and how to measure what works.
11 min read
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Reviews and buyers
Do reviews help SEO? How reviews affect rankings
What Google actually says about reviews and search, why review pages rank for your brand, and the reviews and SEO myths a SaaS team can drop.
10 min read
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Reviews and buyers
Reviews in AI search: how ChatGPT picks software
How ChatGPT and Google AI Overviews draw on software reviews, why buyers still check AI answers, and what a SaaS team can do next.
11 min read
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Reviews and buyers
Online review statistics for B2B software (2026)
Sourced 2026 figures on how software buyers read reviews, how recent they want them, how AI changed research and how many fakes get removed.
12 min read
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Getting reviews
Customer review program: build it in-house or hand it off?
How to build a customer review program for SaaS: one owner, fixed asking points, pacing, replies, rules, cost and when to hand it off.
12 min read
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Getting reviews
How to ask customers for reviews without breaking platform rules
When to ask, who to ask and what you may offer, with the parts of G2 and Trustpilot rules that trip up most SaaS teams.
10 min read
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Reviews and buyers
Why are online reviews important for your business?
How reviews shape trust, search and sales, and why B2B software buyers read them before they ever talk to your team.
14 min read
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Getting reviews
Review request emails SaaS customers answer (with templates)
Subject lines, sender names, one-link layouts and reminder emails, plus review request templates for G2, Capterra and Trustpilot.
11 min read
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Reviews and buyers
How to respond to negative reviews (with examples)
A calm reply structure, example replies for bugs, pricing, support and churned users, and when a negative review can be reported.
14 min read
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Getting reviews
How to get your first reviews when you have none
Who to ask, which review site to start on, the review counts that matter and the rules to follow when a new SaaS product has no reviews.
11 min read
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Getting reviews
How to get more reviews for your SaaS product
Where SaaS reviews come from, 12 ways to get more ranked by effort, how to set a monthly target and pace, and the platform rules to follow.
12 min read
Editorial standards
How Addison checks every guide
- Platform rules are quoted from the platform's own published pages, with the date they were checked.
- Every statistic links to the original research, with its year and source.
- Guides follow the RelikReview review policy: real users, no rewards and each platform's rules first.
Have a question for Addison?
Send us a message about your review plans on any platform. We reply in writing with a plan, a delivery window and the price.